Recently, the 27th Tehran International Exhibition of Construction and Decoration Materials (hereinafter referred to as "Tehran Construction Expo"), a four-day event, concluded successfully at the Tehran International Exhibition Center in Iran. As one of the largest and most influential events in the building materials industry in the Middle East, this year’s expo attracted nearly 1,000 enterprises from over 50 countries and regions around the world. China’s Taizhou KSHOW Molding Co., Ltd. participated in the expo with its core product portfolio in the architectural decoration field. Through product displays, technical exchanges and business matching, the company demonstrated the innovative strength and cooperative sincerity of Chinese building materials manufacturing to the Middle Eastern market, injecting new vitality into the coordinated development of China-Iran building materials industry.
KSHOW Molding regards the expo as a platform for industry insights and resource connection. The team proactively participated in the forum on "Development Trends of Green Buildings in the Middle East", and exchanged ideas with experts from the Iranian Construction Association and the Building Materials Research Center of the University of Tehran, gaining in-depth understanding of local infrastructure planning and environmental protection policies. "Iran is advancing its 'National Development Plan 2030', focusing on investing in affordable housing, commercial complexes and new energy supporting buildings, which has led to a surge in demand for energy-saving and recyclable building materials," an official from KSHOW’s Marketing Department said. Through dialogues with local industry associations, the company has further clarified its product R&D direction – in the future, it will increase investment in low-energy composite materials and modular decorative components to better meet the upgrading needs of the Iranian market.
At the same time, KSHOW held intensive discussions with local building materials distributors and engineering contractors in Iran. During the expo, the company received professional visitors covering major cities such as Tehran, Isfahan and Shiraz, with cooperation areas including customized sanitary ware molds and long-term supply of door and window accessories. "Some clients specifically mentioned that the responsiveness and service awareness of Chinese enterprises are the key factors for them to choose cooperation," noted the marketing official.
In recent years, driven by the Belt and Road Initiative, China-Iran economic and trade cooperation has been continuously heating up. As a major infrastructure country in the Middle East, Iran’s building materials market has an annual growth rate of over 6% in scale. However, its local production capacity is limited, leading to an urgent demand for high-cost-effective Chinese products. KSHOW Molding’s participation in this expo is precisely aimed at seizing this opportunity to promote the accurate connection between "Made in China (Intelligent Manufacturing)" and "Iranian Demand".
"Participating in the expo is not only about promoting products, but also a process of building trust and integrating into the local industrial chain," said a relevant person in charge of KSHOW Molding. He added that through this expo, the company has not only secured orders, but also accumulated first-hand demand data of the Middle Eastern market, laying a foundation for subsequent localized production and technology export. "In the future, we will take Iran as a fulcrum to radiate the entire Middle Eastern market, and jointly explore cooperation possibilities in green building materials and intelligent construction with local partners, so that Chinese molding technology can take root in the Middle East."
With the conclusion of the expo, KSHOW Molding’s trip to Iran has come to a temporary end, but its layout in the Middle Eastern market has just begun. This cross-border industrial dialogue has not only witnessed the globalization pace of Chinese building materials enterprises, but also outlined a bright prospect for the coordinated development of China and Iran in the field of construction and decoration materials.
